General Overview Of Social Media Platforms
According to the "Global Digital Survey 2022" report, there are more than 4.62 billion social media users in the world, which is equivalent to 58.4% of the total global population. However, due to problems such as duplicate accounts, the number of social media users does not represent a specific individual. On average, global netizens spend nearly 2.5 hours a day on social media, and this is growing at a rate of 2 minutes a day.
In terms of user platform favorites, WhatsApp ranks first in the global rankings, Instagram has surpassed Facebook to rank second, and WeChat ranks fourth. Thanks to China's possession of about 20% of the world's Internet users, Douyin and Tik Tok have become the most popular. A video-based social platform that users love.
Looking at social media usage by country, emerging market countries spend the most time on social media, most likely because their younger populations are driving this growth. Nigeria spends the longest time on social media sites every day, with an average user login time of 4 hours and 7 minutes; countries with an aging population spend the least time on social networks, with Japanese netizens logging in for an average of only 51 minutes.